Collaboration with Luíza Brando in a advertising partnership with Nubank.
The main idea of this project involves Luiza and her mind full of creative and playful ideas falling into the solid and harsh world of entrepreneurship and bureaucracies.
>>> Luiza's Instagram <<<
Art Direction: Luíza Brando / Sound Design: Giovana Bonício / Ilustrations: Caroline Bogo
The main idea of this project involves Luiza and her mind full of creative and playful ideas falling into the solid and harsh world of entrepreneurship and bureaucracies.
>>> Luiza's Instagram <<<
Art Direction: Luíza Brando / Sound Design: Giovana Bonício / Ilustrations: Caroline Bogo
The background was inspired by the art of Mary Blair, specially by her flat and expressive clouds and sky gradients.
And the well-known Vertigo swirl was chosen as another reference to represent the sensation of falling in a ludic way, but this time, a gouache texture was applied to match with Luiza's analog visual identity.
>>> Luiza's Instagram <<<